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Before I got sucked into the frenzy like everyone else, I was pretty disinterested in makeup. It’s not like I had a personal vendetta against it or anything, but the achievable, natural, yet noticeable look demonstrated by Beer’s technique truly got me excited about makeup again. With Tilbury’s recommendation and shoppers’ stamp of approval, we’ll definitely be adding this beauty must-have to our carts, ASAP. Be sure to check out the full range of Tilbury’s complexion-enhancing wands below. I prepped my face in the exact same way that I had for months. I washed my face, used toner, and went in with a vitamin C serum and a moisturizer.
Product details

The wands are available in seven “beautifying, natural hues” ranging from gold to peach to rose, in both shimmer and radiant finishes. Many shades can be worn as either a highlighter or blush, each blending effortlessly into skin. The wands are formulated with hydrating glycerin and smoothing silica to keep the skin looking and feeling its healthiest, per the brand. But don't get me wrong — it was even better than what I originally thought. Los Angeles-based makeup artist Robin Black's philosophy on highlighters pretty much summarizes how this beauty wand worked its magic on my face.
How TikTok Made Me Buy Charlotte Tilbury's Viral Cream Blush - Vogue
How TikTok Made Me Buy Charlotte Tilbury's Viral Cream Blush.
Posted: Fri, 02 Apr 2021 07:00:00 GMT [source]
How to apply
Once the moment of truth came — that is, after buffing out the rosy-pink liquid formula with my Real Techniques Expert Face Makeup Brush — the pink pigment seemed to have disappeared… but not entirely. What remained was a very subtle hint of pink and some barely-even-there sparkles smattered on the high points of my cheeks and the bottom corners of my forehead. I'm not really partial to base products with a vibrant color payoff and lots of sheen, so I was glad that this product didn't look as intense as it did straight out of the tube. In a recent Instagram video, Tilbury explained that the wands, which offer various blush and highlight shades, are a “viral, sellout sensation,” for their ability to flatter and illuminate the complexion.
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And, in the pattern of love at second sight, NYX Sweet Cheeks cream blush blew me away too. But after a quick swipe of a makeup wipe and some experience under my belt I can honestly say—it’s probably the most pigmented, long-wearing blush I’ve ever used. It’s also worth mentioning that, while the packaging may not be as pretty as its high-end counterpart, it allowed for a clean application and features a simple screw top that kept me (a person prone to mess-making) from making a mess. Step one is a hydrating eye cream containing witches brew-sounding ingredients (Bio Extract of Salicornia, Magical Laricyl and Hyaluronic Filling Spheres, anyone?) that are tailored specifically to the sensitive skin under our eyes. When we brushed it on and patted it in, we felt a slight tightening and firming – kind of like Spanx for the eyes. After letting it set for a few seconds, we brushed on the Illuminate Under-Eye Reflector.
BEAUTY LIGHT WAND - Select shade
This two-in-one product doesn’t necessarily let you achieve that, especially if you’re someone who likes to add blush to the apples of your cheeks (i.e. me). Besides that, I found that the initially gorgeous pigmentation didn’t last all day like the Nyx Sweet Cheeks formula did. In the video, Tilbury says that no other beauty product compares to the “dreamy, fresh, glass-like, candlelight skin” effect of the wands. If I was going to try and find a dupe for the popular contour wand and cream blush, my one rule was that I wasn’t going to spend an arm and a leg doing it. After a quick search on TikTok, I found that a lot of users were wearing the Revolution Eye Bright Concealer as a contour wand so that seemed like a decent place to start.
These 8 Charlotte Tilbury best sellers are on super sale at Sephora - Yahoo
These 8 Charlotte Tilbury best sellers are on super sale at Sephora.
Posted: Wed, 19 Apr 2023 07:00:00 GMT [source]
Expand beauty menu
Contrary to its light-catching pink tube, this highlighter doesn't exactly scream blinded-by-the-city-lights glam; its subtlety makes it more suitable for everyday wear. Even though its radiance may not compare to the brightness of the sun's rays, you'll definitely notice a difference in your complexion's luminosity if you go without it. This highlighter's pink-meets-red hue also doubles as a blush for light and medium skin tones, and if you're always in a rush like me, you'll appreciate this product's multitasking abilities when time is of the essence.
Next up was the widely loved Pinkgasm blush stick that I had been wanting to try even before Madison Beer made it viral. The color was absolutely stunning on her, and watching her beat it from her cheeks to the tip of her nose was truly a magical experience that I watched an embarrassing number of times. Personally, I love blush but I prefer to keep my highlight on the high points on my cheekbones.
CHARLOTTE'S MAGIC CREAMDISNEY100 EDITION 50ML MOISTURISER
I couldn’t find any popular dupes for the Pinkgasm highlight stick so my plan was to wing it. They were both under $10—my idea of a good time. Many of the products in the advent calendar have become TikTok famous, including the beauty light wand and the pillow talk mascara.
MATTE BEAUTY BLUSH WAND - Select shade
One viral video can sell out a product for months. The best example is Charlotte Tilbury’s Pinkgasm Beauty Light Wand, which is finally back in stock after being impossible to track down for half a year—so I suggest you grab one while you still can. After they arrived to my apartment building and I unboxed them like a wannabe makeup influencer, I opened them with care. And after months and months of waiting, they were finally in my hands. I had absolutely nothing to do that day (not even a Zoom meeting to show off my face), but you already know—I did full glam solely so that I could try them out. Back in February, I fell head over heels with Madison Beer’s viral Vogue makeup routine.
Shannen Zitz is an Assistant Editor at Prevention, where she covers all things lifestyle, wellness, beauty, and relationships. Previously the Editorial Assistant at Prevention, she graduated from the State University of New York at Cortland with a bachelor's degree in English. If she’s not reading or writing, you can probably find her frequenting the skincare and makeup forums on Reddit or hogging the squat rack at the gym.
I first saw the Light Wand—a shimmering pink blush and highlighter hybrid—in action in Madison Beer's Vogue “Beauty Secrets” video back in February, and shortly after, I couldn’t scroll TikTok without seeing it in a tutorial. I was mesmerized by the gorgeous shine and juicy pink flush and couldn’t wait to get it on my cheeks. It wasn’t available anywhere, and no amount of beauty-editor favors could get it into my hands. For months it taunted me every time I opened the app.
But for $38 a pop and for them to 1) look almost entirely the same as products that are almost a quarter of the price or 2) not last the entire day, I can’t say that I’ll be repurchasing. After two months of loving my makeshift Madison Beer makeup routine, my phone buzzed with a text. You guessed it—Charlotte Tilbury herself (er, her text service, if you will) alerting me of the long-awaited beauty wand restock. If I had gotten the same text two months prior, I would have yeeted to the website with record-breaking speed. But as all classic grass-is-greener-on-the-other-side stories go, I bought both a $38 contour wand and the same-priced blush stick, mostly out of curiosity.
A quick search for viral Charlotte Tilbury products on TikTok reveals the search term has 458.8 million views. After a few months of having both the high-end products and their dupes, I have to say that the dupes reign supreme this time around. The packaging is pretty, the formula is creamy and satisfying to put on, and they make you look super glowy, which I can appreciate.
It took me two tries to get the Revolution Eye Bright Concealer right because it dries pretty quickly. But on my second attempt of working swiftly to put three dots under each cheekbone and buff it in with a beauty blender, I was hooked. It made me look snatched and stayed exactly where I wanted it for hours on end. Ok, hands up who actually has time for 8 hours of sleep these days?
The blend of rose and gold tones is just so perfect and makes me look as cute as a cartoon princess. I still will give credit where credit is due. If it weren’t for these higher-end, cream-based contour and blush products, I’d still be kicking it with powder products. The viral, more expensive products led me to my long-lost loves—their dupes. I’ll definitely use them up until they’re gone, but when it comes to replacing, I’ll reach for the dupes time and time again until something better comes along—or at least until Madison Beer x Vogue releases an updated part two in the future. Due to the hype surrounding this product, I was anxious to get this highlighter on my face.
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